Your Risk Score — Personal Security Rating

Your personal Risk Score

Digital Karma scans 10 areas of your digital life, gives you a clear Risk Score from 0–100, helps you understand your cyber hygiene, teaches you what the risks mean through a gamified cyber curriculum, and walks you through exactly how to fix every issue — all in plain English.

How Digital Karma Works

1

Quick assessment

Answer guided questions about your accounts, devices, and habits. No technical knowledge needed.

2

Get your score

See a single number (0–100) that summarizes your exposure. Each of 10 areas gets its own breakdown so you know exactly where you stand.

3

Learn why it matters

Educational guides explain each risk in plain English — what it means, how it works, and why you should care. Written for real people, not IT pros.

4

Fix it step by step

Personalized fix plans walk you through every issue — specific to your device, your settings, your accounts. Watch your score rise as you go.

10 areas we check

Each domain contributes to your overall Security Score. For every area, you get a clear breakdown of your status, an educational guide explaining the risks, and a personalized fix plan to improve.

Passwords

Reused, weak, or breached credentials across all your accounts.

Network & Wi-Fi

Home router settings, public Wi-Fi habits, and VPN usage.

Email Security

Phishing vulnerability, spam exposure, and email breach history.

Device Security

OS updates, screen locks, encryption, and app permissions.

Privacy Settings

Social media exposure, location sharing, and data broker presence.

Browsing & Web

Browser security, ad trackers, and extension risks.

Social Media

Account privacy, connected apps, and oversharing risks.

Identity Protection

Dark web exposure, personal data leaks, and identity theft signals.

Two-Factor Auth

2FA coverage across your critical accounts — banking, email, social.

Backups & Recovery

Data backup habits and account recovery readiness.

Our Privacy Philosophy

The privacy paradox — addressed

“Wait — I have to give you my information so you can tell me my information is exposed?” It’s a fair question, and we think it deserves a thorough answer.

Why we need some of your data

To check whether your information has been exposed in data breaches, leaked on the dark web, or listed on data broker sites, we need something to search for. That’s typically your email address and, for our Digital Footprint Scanner, your name. Without those inputs, we’d be searching for nothing.

Think of it like visiting a doctor. You share your symptoms so they can diagnose the problem. The symptoms existed before you walked in — the doctor didn’t create them. Similarly, the data broker listings and breach records we find already exist. We’re showing you what’s already out there, not adding to it.

How we handle what you share

We operate on a simple principle: minimum necessary data, maximum possible protection.

  • Encryption everywhere: All data is encrypted in transit (TLS) and at rest. Your scan results are stored encrypted and accessible only to your authenticated session.
  • No third-party sharing — ever: We don't sell, rent, trade, or share your personal data with anyone. No advertisers, no data brokers, no "strategic partners." Our revenue comes from subscriptions, not surveillance.
  • Purpose-limited processing: Your email is used to find breach records. Your name is used in footprint scans. That's it. We don't profile you, we don't build behavioral models about you, and we don't feed your data into anything beyond the specific scan you requested.
  • You own the delete button: Delete your account and all associated data is permanently removed from our systems. No 30-day grace periods, no hidden retention. When you say delete, we mean delete.

What we collect and why

Email address

Account login, breach lookups, and notifications. We check if your email appears in known breach databases.

Name (optional, for footprint scans)

Used to search data broker databases for your public listings. Only processed during the scan — not stored separately.

Survey answers

Your responses about devices, habits, and account practices generate your Risk Score. Stored securely in your account.

Scan results

The findings from breach checks and footprint scans, stored so you can track your progress over time.

Basic analytics (anonymized)

Aggregate, non-identifiable usage patterns — like "how many users completed the password domain" — to improve the platform. Never tied to your identity.

What we never do

These aren’t aspirational goals — they’re hard lines we will never cross.

Sell or share your personal data with third parties
Display ads or work with ad networks
Build behavioral profiles for marketing purposes
Store your passwords, financial info, or Social Security number
Contact data brokers using your information without your explicit request
Retain your data after you delete your account
Use your scan results to target you with upsells
Share individual-level data in community statistics
Allow employees to access your scan results without security justification

How community insights stay anonymous

Our community comparison features — like “You scored higher than 72% of users in password security” — are powered by fully anonymized, aggregated statistics.

Aggregation at the source

We compute statistics (averages, percentiles, distributions) from the pool of all users. Individual records are never exposed. The aggregation happens at the database query level — no individual user's data is ever pulled into memory for comparison.

No reverse-engineering possible

Community stats are computed only when there are enough users to prevent identification. A statement like "68% of users have weak passwords" tells you nothing about any specific person. We apply minimum-threshold rules: if a cohort is too small to be safely anonymous, we don't show the stat.

Zero PII in analytics

Our internal analytics pipeline processes only numerical scores and categorical labels (like "strong" or "weak"). Names, emails, and scan details never enter the analytics system. Even internally, the data that powers community insights cannot be traced back to any individual.

Your rights and controls

You’re in control of your data at every step. Here’s what you can do, anytime.

View everything

See all the data we have about you — scan results, survey responses, account details — in one place in your dashboard.

Delete anytime

Delete individual scan results or your entire account. Deletion is permanent and immediate — we don't keep shadow copies.

Control notifications

Choose exactly which emails you receive. Unsubscribe from any category without affecting your account.

Export your data

Request a full export of your data in a standard format. It's your data — you should be able to take it with you.

Report concerns

If you believe something isn't right with how we handle your data, contact us at [email protected]. We take every concern seriously.

Transparency updates

Any material changes to our privacy practices are communicated directly via email. No silent policy updates buried in legal pages.

How we fit in the privacy landscape

We’ve analyzed every consumer cybersecurity platform we could find. Here’s the honest breakdown — including where we fall short.

Digital Karma is the only platform that combines a scored security assessment, an AI-powered digital footprint scanner, and a gamified learning curriculum in one experience.

Verified across 6 competitors — May 2026 analysis

DeleteMe

Data removal service · Market leader · Established

What they do well

DeleteMe's team manually contacts 750+ data brokers to remove your personal information. They handle the tedious, repetitive work of opt-out requests so you don't have to. After removal, they monitor for re-listings and send quarterly reports. It's the gold standard for reactive data cleanup.

Where the gap is

DeleteMe doesn't teach you why your data ended up on brokers in the first place, doesn't assess your broader security posture (passwords, devices, 2FA), and doesn't help you prevent future exposure. You're paying for ongoing cleanup without addressing the root cause. ~$10.75/mo.

Our assessment

Non-competitive — completely different job-to-be-done. We position DeleteMe as complementary, and that framing is correct.

Cloaked

Comprehensive privacy suite · Active · SOC 2 Type II · ISO 27001

What they do well

Cloaked combines data removal from 400+ brokers with a proactive shield: unlimited email and phone aliases (including eSIM), Call Guard AI spam blocking, dark web + SSN monitoring, a password manager, VPN (beta), and $1M identity theft insurance. Certifications include SOC 2 Type II, ISO 27001, ISO 27701, and PCI-DSS v4.0.1.

Where the gap is

Cloaked requires fundamentally changing how you use the internet — routing all signups through their aliases. It doesn't assess your existing security across all domains, doesn't educate you about threats, and doesn't give you a holistic score to track improvement. The learning curve is steep. No free tier — from $9.99/mo (annual).

Our assessment

Complementary for now. If they ever add scoring + education, the overlap increases. But their DNA is tools, not teaching.

Digital Karma

Score + Scan + Learn · The only all-in-one

What they do well

Digital Karma assesses your entire digital life across 10 security domains (NIST/CISA-aligned), scans your digital footprint using AI-powered OSINT (web presence discovery, PII detection, breach monitoring, data broker checks), and teaches you how to fix every issue through a gamified curriculum with XP, streaks, and modules. Our community flywheel means the platform gets smarter with every scan.

Where the gap is

We don't automate data broker removal for you (though our Data Removal Tracker guides you through each opt-out with community success rates). We don't provide virtual aliases or masked identities, and we don't offer identity theft insurance. If you need hands-off removal, pair us with DeleteMe. Free to start, from $10 lifetime.

Other platforms we evaluated

CR Security Planner

Established

Free, CISA-endorsed recommendation tool from Consumer Reports. Generates a printable action plan based on ~50 tips. Trusted, but it's a static guide — no score, no engagement, no ongoing value. Competes for mindshare, not wallet share.

SAFE Me

Dormant

MIT-backed mobile device scorer (0–5 scale). Parent company Safe Security fully pivoted to enterprise FAIR-based cyber risk quantification. The consumer product appears abandoned with no recent updates or press.

Our honest recommendation: Use Digital Karma to understand your security posture, learn what’s at risk, and build better habits. If our Footprint Scanner reveals data broker listings you want removed, our Data Removal Tracker walks you through each opt-out with community success rates. For hands-off removal, pair us with DeleteMe or Cloaked. Education + removal = comprehensive protection.

Simple pricing, no surprises

Free during beta. Lock in a lifetime deal in one of three launch tiers — or subscribe later. The earlier you join, the less you pay.

Available Now

Beta — Free

Full access while we test and refine. TestFlight on iOS, early access on Android. Survey participants get priority invites.

$0

Launch pricing — four phases

Launch date TBD. Each phase is capped — once it's gone, the next tier begins.

Best deal
Founding Members
Phase 1
$10 lifetime
First 100 users
Jun 30 – Jul 7 (Week 1)
  • Lifetime access — one-time $10
  • Founding Members badge
  • Direct input on the roadmap
Early Adopters
Phase 2
$20 lifetime
Users 101 – 500 (400 total)
Jul 8 – Jul 28 (Weeks 2–4)
  • Lifetime access — one-time $20
  • Early Adopter badge
  • Priority feature requests
Launch Supporters
Phase 3
$30 lifetime
Users 501 – 1,000 (500 total)
Jul 29 – Aug 25 (Weeks 5–8)
  • Lifetime access — one-time $30
  • Launch Supporter badge
  • Last lifetime tier
Subscription
Phase 4
$4.99/mo
or $49/year
User 1,001 onward
Sep 1 onward (Week 9+)
  • Monthly or annual billing
  • Ongoing updates & support
  • Cancel anytime

Lifetime tiers are capped by user count — once a phase fills up, pricing moves to the next tier. Timelines are targets and may shift based on readiness.

Help us build it right

Take our 15-minute research survey. You’ll get a preview of your own Security Score, plus a free invite to the beta when it launches.

Take the Survey

15 minutes · No account required · Free beta invite included